Bruce Mosley Named General Manager of Davidson Sports Properties
10/8/2026 12:00:00 PM | General
DAVIDSON, N.C. (Oct 8, 2026) – Davidson Athletics and college media and technology leader Learfield announced today that 30-year sports industry veteran Bruce Mosley has been appointed general manager of Learfield's locally based team, Davidson Sports Properties, the revenue generation partner of Davidson Athletics.
In this role, Mosley will serve as the primary liaison to Davidson Athletics, working closely with athletics leadership to grow innovative sponsorship opportunities, maximize brand value and fan engagement, and unlock new revenue streams.
"Bruce Mosley brings a wealth of experience and strong relationships to Davidson Sports Properties, and we are excited to have his leadership in delivering new opportunities for our athletic department, brand partners, fans, and community," said Chris Clunie, Davidson Vice President and Director of Athletics.
Mosley brings decades of experience in revenue growth and strategic partnerships across sports, entertainment, media and consumer businesses. His career includes leadership roles with Roush Fenway Racing, working closely with co-owner Fenway Sports Management; The Marketing Arm, a division of Omnicom; and organizations throughout the NASCAR industry.
"Under Chris's leadership, Davidson Athletics has embraced the changing landscape of college athletics, guided by their mission of 'Athletics Done Right," said Daryl Jasper, Learfield Vice President of Sports Properties. "Having someone like Bruce lead our team will continue to best position Davidson Athletics for growth through innovative revenue solutions that align with the values and goals of the college."
Having worked on both the property and brand sides of the industry, Mosley has built and led sales organizations, developed enterprise sponsorship strategies, and managed marketing partnerships at the highest levels.
"I am honored to join the Davidson Sports Properties team and am committed to driving revenue through high-value partnerships and new brand engagement initiatives that connect with Davidson scholar-athletes, fans, and supporters," said Mosley. "I look forward to working collaboratively with Davidson's existing corporate sponsors and identifying new partners seeking to align with Davidson Athletics."
In addition to his background in sports sponsorships and commercial strategies, Mosley also spent 14 years as an executive-in-residence and adjunct professor at Belmont Abbey College. A former collegiate scholar-athlete in baseball, Mosley earned a BA from Florida State University and participated in Stetson University's MBA program.
About Davidson College
Davidson College is one of the highest-ranked liberal arts institutions in the country that competes at the NCAA Division I level. Davidson College Athletics includes 21 varsity teams committed to doing athletics the right way – a commitment to athletic and academic excellence. Our programs work towards building sustainable championship competitiveness while ensuring a holistic scholar-athlete experience.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
In this role, Mosley will serve as the primary liaison to Davidson Athletics, working closely with athletics leadership to grow innovative sponsorship opportunities, maximize brand value and fan engagement, and unlock new revenue streams.
"Bruce Mosley brings a wealth of experience and strong relationships to Davidson Sports Properties, and we are excited to have his leadership in delivering new opportunities for our athletic department, brand partners, fans, and community," said Chris Clunie, Davidson Vice President and Director of Athletics.
Mosley brings decades of experience in revenue growth and strategic partnerships across sports, entertainment, media and consumer businesses. His career includes leadership roles with Roush Fenway Racing, working closely with co-owner Fenway Sports Management; The Marketing Arm, a division of Omnicom; and organizations throughout the NASCAR industry.
"Under Chris's leadership, Davidson Athletics has embraced the changing landscape of college athletics, guided by their mission of 'Athletics Done Right," said Daryl Jasper, Learfield Vice President of Sports Properties. "Having someone like Bruce lead our team will continue to best position Davidson Athletics for growth through innovative revenue solutions that align with the values and goals of the college."
Having worked on both the property and brand sides of the industry, Mosley has built and led sales organizations, developed enterprise sponsorship strategies, and managed marketing partnerships at the highest levels.
"I am honored to join the Davidson Sports Properties team and am committed to driving revenue through high-value partnerships and new brand engagement initiatives that connect with Davidson scholar-athletes, fans, and supporters," said Mosley. "I look forward to working collaboratively with Davidson's existing corporate sponsors and identifying new partners seeking to align with Davidson Athletics."
In addition to his background in sports sponsorships and commercial strategies, Mosley also spent 14 years as an executive-in-residence and adjunct professor at Belmont Abbey College. A former collegiate scholar-athlete in baseball, Mosley earned a BA from Florida State University and participated in Stetson University's MBA program.
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About Davidson College
Davidson College is one of the highest-ranked liberal arts institutions in the country that competes at the NCAA Division I level. Davidson College Athletics includes 21 varsity teams committed to doing athletics the right way – a commitment to athletic and academic excellence. Our programs work towards building sustainable championship competitiveness while ensuring a holistic scholar-athlete experience.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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