Davidson Commits to 10-Year Multimedia Rights Partnership Renewal with Learfield
1/12/2026 2:15:00 PM | General
Learfield Press Release
DAVIDSON, N.C. – Davidson College Athletics today announced a renewed multimedia rights relationship with long-time partner Learfield, the media and technology company powering college athletics. Through its dedicated team at Davidson Sports Properties, Learfield will continue providing integrated data, digital, and revenue solutions designed to support a new era of college athletics and drive strategic growth for the Wildcats.
"We are excited to build on our longstanding partnership with Learfield," said VP & Director of Athletics Chris Clunie. "The Davidson Athletics brand is incredibly strong and, together with Davidson Sports Properties, we are excited to create more innovative opportunities that enhance our fanbase, engage local and national partners, and give back to the community in meaningful ways."
As part of the renewal, the Davidson Sports Properties team will expand with the addition of a new Business Development Manager, who will work alongside General Manager Peyton Gallaher to enhance brand partnerships, activate key assets, and advance Name, Image, and Likeness (NIL) opportunities for student-athletes. This expanded team structure will continue the longstanding growth of innovative sponsorship revenue across traditional, digital, and fan engagement platforms.
"Our decade-long relationship with Davidson is built on collaboration and a shared commitment to growth," said Meghan Heinchon, Executive Vice President of Sports Properties at Learfield. "Together, we've developed a culture that connects partners to meaningful sponsorship experiences that drive real results. As we enter this new era of college athletics, our collective focus on maximizing key assets and advancing innovative revenue strategies will continue to deliver long-term value for Davidson Athletics."
Additionally, Davidson will enhance its use of Fanbase, the most comprehensive fan data infrastructure in college athletics, and Fan365, Learfield's programmatic digital sponsorship and marketing platform, by enabling greater data accessibility through industry-leading websites, mobile apps, and streaming services. The multimedia rights team and Davidson College Athletics staff will tap into demographic, geographic, and profile data metrics to better target Wildcat fans and maximize brand partnership opportunities.
The Wildcats also continue to engage fans and drive revenue growth through Learfield's integrated services, including licensed merchandise partner CLC, digital platform provider SIDEARM Sports in addition to the flagship multimedia rights division.
About Davidson
Davidson College is one of the highest-ranked liberal arts institutions in the country that competes at the NCAA Division I level. Davidson College Athletics includes 21 varsity teams committed to doing athletics the right way - a commitment to athletic and academic excellence. Our programs work towards building sustainable championship competitiveness while ensuring a holistic scholar-athlete experience.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"We are excited to build on our longstanding partnership with Learfield," said VP & Director of Athletics Chris Clunie. "The Davidson Athletics brand is incredibly strong and, together with Davidson Sports Properties, we are excited to create more innovative opportunities that enhance our fanbase, engage local and national partners, and give back to the community in meaningful ways."
As part of the renewal, the Davidson Sports Properties team will expand with the addition of a new Business Development Manager, who will work alongside General Manager Peyton Gallaher to enhance brand partnerships, activate key assets, and advance Name, Image, and Likeness (NIL) opportunities for student-athletes. This expanded team structure will continue the longstanding growth of innovative sponsorship revenue across traditional, digital, and fan engagement platforms.
"Our decade-long relationship with Davidson is built on collaboration and a shared commitment to growth," said Meghan Heinchon, Executive Vice President of Sports Properties at Learfield. "Together, we've developed a culture that connects partners to meaningful sponsorship experiences that drive real results. As we enter this new era of college athletics, our collective focus on maximizing key assets and advancing innovative revenue strategies will continue to deliver long-term value for Davidson Athletics."
Additionally, Davidson will enhance its use of Fanbase, the most comprehensive fan data infrastructure in college athletics, and Fan365, Learfield's programmatic digital sponsorship and marketing platform, by enabling greater data accessibility through industry-leading websites, mobile apps, and streaming services. The multimedia rights team and Davidson College Athletics staff will tap into demographic, geographic, and profile data metrics to better target Wildcat fans and maximize brand partnership opportunities.
The Wildcats also continue to engage fans and drive revenue growth through Learfield's integrated services, including licensed merchandise partner CLC, digital platform provider SIDEARM Sports in addition to the flagship multimedia rights division.
About Davidson
Davidson College is one of the highest-ranked liberal arts institutions in the country that competes at the NCAA Division I level. Davidson College Athletics includes 21 varsity teams committed to doing athletics the right way - a commitment to athletic and academic excellence. Our programs work towards building sustainable championship competitiveness while ensuring a holistic scholar-athlete experience.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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